CONCEPT | ART DIRECTION | DESIGN
Pet parents are obsessively and unashamedly devoted to their pets. And yet too often this dedication manifests in doggy designer clothing, luxury beds, and dedicated Instagram accounts. And all the while we’re feeding them junk!
Edgard & Cooper stand at the forefront of the pet food Revolution. #DearHumans is a campaign that invites pet owners to be more curious about their pet's food. Voiced by the pets themselves- asking for tasty, nutritious, eco-friendly meals. The series of OOH posters features characterful pets and cheeky yet cheerful lines to pet owners.