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UNFILTERED
IWD 2024
CREATIVE CONCEPTING / ART DIRECTION
For this International Women’s Day, I wanted to create a poster campaign that breaks away from the monotonous and oversaturated space filled with "girl boss" and "toxic positivity" messages. The goal was to stand out with something different—something real.
I designed a series of posters featuring honest and unapologetic quotes from women in sports and entertainment. These quotes, raw and unfiltered, successfully forge genuine connections by resonating with real women on a relatable level.
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