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UNFILTERED

IWD 2024

CREATIVE CONCEPTING / ART DIRECTION

For this International Women’s Day, I wanted to create a poster campaign that breaks away from the monotonous and oversaturated space filled with "girl boss" and "toxic positivity" messages. The goal was to stand out with something different—something real.

I designed a series of posters featuring honest and unapologetic quotes from women in sports and entertainment. These quotes, raw and unfiltered, successfully forge genuine connections by resonating with real women on a relatable level.

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