CONCEPT | DESIGN
THE EDGE OF PERFORMANCE
To show that Castrol EDGE gives your car more power, we would allow 2 people to race against each other by driving a car on the billboard
screen using their minds. The poster would use BCI technology that measures brainwaves to steer the car. To demonstrate the product benefit of
MORE POWER we’ll give players the opportunity to drive into a pack of Castrol EDGE for more power. We will offer the victor a pack of Castrol EDGE as a reward.
Our entry was shortlisted at the Ocean Digital Creative Competition.