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UYC REBRAND
CREATIVE CONCEPTING / ART DIRECTION
I was tasked to execute a complete overhaul of the UYC platform and its branding, aiming for a fresh, engaging experience for music lovers. I developed a forward-facing aesthetic, characterized by bold AI-generated designs and dynamic colour palettes. Our refined tone of voice shaped the brand identity and produced high-quality content that resonates with thier audience.
UNDERRATED
With a career spanning decades,
we invited Skream to share his
thoughts on underrated aspects of the music world, emphasizing positive and uplifting vibes.
SKREAM IF YOU KNOW
THE ANSWER...
We put Skream’s extensive music knowledge to the test in an engaging, gamified reel, challenging him to identify iconic club tracks from brief sound bites.
UYC QUESTIONS
To introduce Skream to our audience,
we crafted a snappy, quick-fire question reel. Discover his favourite festival, go-to restaurant, and more as we delve into his personal preferences and tastes.
PART ONE
PART TWO
INTO TO SCREAM
UYC resident host Talina had
a sit down conversation with Skream, delving into his journey through genre
hopping and life beyond
the decks. This engaging two
part series explored the career-defining moments that have shaped his path and offered a glimpse into what the future holds for this influential artist.
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