UYC REBRAND
CREATIVE CONCEPTING / ART DIRECTION
I was tasked to execute a complete overhaul of the UYC platform and its branding, aiming for a fresh, engaging experience for music lovers. I developed a forward-facing aesthetic, characterized by bold AI-generated designs and dynamic colour palettes. Our content strategy was reimagined to produce high-impact, high-quality material that deeply resonates with and engages our audience, elevating their connection to both the platform and the music community.
Throughout the festival season, we worked with talented photographers to capture the vibrant energy of each event, from the sunlit, carefree daytime vibes to the electrifying neon-lit nights. These dynamic images brought the festival atmosphere to life, deepening audience engagement and creating a lasting visual impact.
UNDERRATED
PLAY, REPEAT, DELETE
UYC QUESTIONS
UNDERRATED
We created the "underrated" series to provide a space for festivalgoers to give a positive shout-out to their favourite things.
PLAY, REPEAT, DELETE.
A high-stakes game where attendees picked their favorites and had to "delete" others, sparking fun debates.
UYC QUESTIONS
We launched a rapid-fire quiz segment, asking festival-goers about their favorite albums, restaurants, and more, adding
a playful and personal touch.
FESTIVAL PROMO
POSTER PROMOS
We designed poster edits to generate buzz around each festival and promote ticket giveaways.
STILLS CONTENT
We produced photography-based edits to spotlight and celebrate the standout shots captured at each festival.
360 CAM
In order to captivate viewers as they scroll, we employed a 360° camera to craft immersive, planet-inspired/ otherworldly imagery.
STILLS CONTENT
360 CAM
