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UYC JAMS
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CREATIVE CONCEPTING / ART DIRECTION
I was tasked with developing a suite of engaging content in collaboration with broadcaster, record label owner, and DJ Jamz Supernova, set in the intimate setting of her home studio. The goal was to create a dynamic content series that highlights her talent, passion for diverse music genres, and commitment to supporting new talent, while fostering deeper connections with UYC’s audience.
The result was a cohesive series of videos showcasing Jamz’s unique voice and expertise. These included captivating deep-dive discussions, follower-led Q&A sessions, and creative features designed to celebrate her global musical influence and passion for spotlighting underrated talent.
UNDERRATED
JAMS AROUND THE WORLD
ASK ME ANYTHING...
UNDERRATED
Building on the success of a previously popular UYC video format I developed, this segment provided a platform for Jamz to spotlight emerging talent and share her mission of uplifting underrated artists. This content not only highlighted her expertise but also reinforced UYC’s commitment to championing new voices.
JAMS AROUND THE WORLD
Celebrating Jamz’s passion for world music,
we produced a concise yet captivating video titled “Jamz Around the World.” This piece offered UYC followers a global music experience, with Jamz sharing her favorite tracks and influences from different cultures, emphasizing her love for diversity in sound.
ASK ME ANYTHING...
To foster audience interaction, I created
a platform where UYC followers could directly engage with Jamz by submitting their most burning questions. The resulting quick-fire Q&A edit was vibrant and fun, offering an authentic glimpse into Jamz’s personality while making UYC followers feel like an integral part of the content.
PART ONE
PART TWO
DEEPDIVE INTO JAMS
To introduce UYC followers
to Jamz’s incredible talent,
I crafted thoughtful and engaging questions that sparked insightful conversations between Jamz and our UYC host, Talina.
This segment allowed viewers to gain a deeper understanding of Jamz’s journey, inspirations, and dedication to elevating the music scene.
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