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UYC
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SAOIRSE
CREATIVE CONCEPTING / ART DIRECTION
In this project, I was tasked with creating attention-grabbing content for the UYC platform in collaboration with Mixmag, focusing on the Irish-born DJ, producer,
and Body Movements Festival founder, Saoirse.
I conceptualized and art-directed a suite of content, ranging from an in-depth studio exploration of Saoirse’s career to consumable, rapid-fire style reels shot on the streets of East London.
DEEP DIVE
WATCH THIS SPACE
For our hero creative, we produced an engaging sit-down interview with Saoirse, where she discusses all things music, her motivations, and her multi-hyphenate creativity. This piece spotlights her as an established and authoritative figure in dance music.
WATCH THIS SPACE
A treat for tech enthusiasts, this concept features an exclusive tour of Saoirse’s studio setup. In this intimate glimpse into her creative space, Saoirse shares insights into her creative process and the equipment she relies on.
SOUNDTRACK TO...
In this reel, we challenged Saoirse to soundtrack her life through rapid-fire scenarios, providing a dynamic and personal look into her musical influences.
DEEP DIVE INTO THE ART
OF ADAPTATION
SOUNDTRACK TO..
MIXMAG ARTICLE
As part of our collaboration with MixMag,
we conducted an in-depth interview that explores core themes with DJ and producer Saoirse, focusing on her journey in the music industry and the significance of the Body Movements Festival.
You can explore the full article here.
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