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UYC SKREAM
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CREATIVE CONCEPTING / ART DIRECTION
In this brief, I was tasked with creating thumb-stoppable content for the UYC platform in partnership with one of the UK's best-loved selectors, Skream.
The objective was to produce content that integrates the prolific DJ into our feed and engages with his loyal fans.
I conceptualized and art-directed a suite of content, ranging from a studio deep dive into Skream's career to consumable rapid-fire style reels on the streets of Brixton.
UNDERRATED
SKREAM IF YOU KNOW THE AWSWER...
UYC QUESTIONS
UNDERRATED
With a career spanning decades,
we invited Skream to share his
thoughts on underrated aspects of the music world, emphasizing positive and uplifting vibes.
SKREAM IF YOU KNOW
THE ANSWER...
We put Skream’s extensive music knowledge to the test in an engaging, gamified reel, challenging him to identify iconic club tracks from brief sound bites.
UYC QUESTIONS
To introduce Skream to our audience,
we crafted a snappy, quick-fire question reel. Discover his favourite festival, go-to restaurant, and more as we delve into his personal preferences and tastes.
PART ONE
PART TWO
INTO TO SCREAM
UYC resident host Talina had
a sit down conversation with Skream, delving into his journey through genre
hopping and life beyond
the decks. This engaging two
part series explored the career-defining moments that have shaped his path and offered a glimpse into what the future holds for this influential artist.
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