UYC
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CREATIVE CONCEPTING / ART DIRECTION
I collaborated with XOYO London to produce a dynamic series of artist content, highlighting four of the venue's resident DJs: Charlie Tee, Fabio, Deekline, and Mixtress.
The goal was to create visually compelling content that not only showcased each DJ's unique style and persona but also served as a source of inspiration for up-and-coming artists.
I fronted the conceptualization and art direction for this project, designing distinct concepts that celebrated the individuality of each DJ while maintaining a cohesive narrative across the series. The photoshoot was held at XOYO, capturing the iconic atmosphere of the venue. The final deliverables included a hero deep-dive edit for each DJ, along with a series of short, quickfire reels, all tailored to engage and inspire the audience.
WORDS OF WISDOM
Our hero film provides UYC followers with valuable insights and guidance from some of the UK's most respected and influential DJs. By revealing the challenges they've faced and sharing uplifting advice, this short film establishes the UYC platform as a beacon of inspiration for emerging artists.
PART ONE B2B
THE SET LIST
XOYO B2B
We brought together Charlie Tee and Fabio for an exclusive sit-down,
a peer-to-peer conversation where they explored the nuances of their musical journeys. Archival images served as a backdrop, enabling a candid dialogue about the similarities and differences in their paths through the music industry.
THE SET LIST
We also invited rising DJ Mixtress to curate a special set of tracks.
I designed The Setlist format to give her a platform to reflect on her musical history while also showcasing the sounds that will shape her future.