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VUSE VELO
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CREATIVE CONCEPTING / ART DIRECTION
Vuse x Velo approached us to create their first cross-category POS to dazzle customers during the festival season. They commissioned us to design a traveling structure to house their products and invite customer interactions.
EXTERIOR
We cladded the external walls of our structure with crumpled chrome, selected for its perfect surface to reflect epic festival views in a wavy, dream-like image, from dawn till dusk.
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INTERIOR
For the interior design, we created a full-spectrum product display to highlight and enhance each brand. We implemented
a split layout, providing each brand with its own section of the room for dedicated branding.
INTERACTIVE
We produced a custom two-sided LED interactive display featuring eye catching AI graphics. The use of a transparent screen allowed natural light to permeate the POS. Externally, we displayed metallic AI imagery created by David Sheldrick combined with branding and calls to action, inviting visitors inside. Internally, we featured a motion-controlled flavour selector showcasing cross-category products.
MERCH AND APPAREL
Lastly, we produced employee uniforms and cross-category merchandise to echo the metallic look and feel of the POS.
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