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ART DIRECTION | DESIGN  

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PANDEMIC PARENTHOOD

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Lockdown was particularly tough on parents around the world and WaterWipes is not afraid to show the messy reality. 

We collaborated with illustrators Rude and Adam Hayes to create a series of bold and humorous 'words of encouragement' for parents in the moments they most needed them.

 

Lockdown also meant that new parents had no access to the usual support services - midwives, health visitors, etc. Unfortunately, this was particularly isolating to low-income parents. So we created Early Days Club - a series of live events on Zoom, that brought them together with comedians, famous parents and healthcare professionals.
 

2020