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ART DIRECTION | DESIGN
FACE WIPES
The beauty World is an over-saturated surplus of brands and ingredients. We helped WaterWipes launch its first facial wipes, taking a market full of fads and complex beauty regimes and bringing a refreshing dose of honesty.
We created a fresh, bold and simplistic brand identity fit for the #World'sPurestFacialWipes. Rolled out across OOH and social we created
a campaign to showcase pure ingredients, simple skincare and natural beauty.The series featured close-ups of ingredients, skin and was accompanied by unapologetic lines championing simple beauty care.
2020

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