ART DIRECTION | CONCEPT DESIGN
YouTube’s #UnFckIt was created to put Gen Z at the heart of the climate conversation once and for all. With an epic line-up of shows, ideas and actions to heal Earth. Bringing people together not just to talk and share ideas but to take positive action too.
The series was released in the build-up to COP26- the presidential climate conference, that Gen Z often feels detached or alienated from. #UnFckIt’s aim was to inspire and motivate Gen Z as the new leaders of change.
We worked with lettering artist Lebassis to create a series of empowering illustrations to promote the YouTube Original.